January 6, 2025 - 19:40
In a strategic move to streamline its operations, the rental company announced it is offering some renters the chance to purchase electric vehicles from its fleet. This initiative comes in the wake of the company's decision last year to sell off 30,000 electric cars, which include popular models from Tesla, Polestar, and Volvo. The decision to reduce its electric vehicle fleet is largely attributed to the rising costs associated with repairs and maintenance.
As the company navigates the evolving landscape of the automotive rental market, it seeks to balance its inventory and address the financial implications of maintaining a large fleet of electric vehicles. By presenting this purchasing option to renters, Hertz aims to foster customer loyalty while also mitigating the costs linked to its electric car maintenance.
This move reflects a broader trend within the rental industry as companies reassess their vehicle lineups and adapt to changing consumer preferences and economic pressures.