January 14, 2025 - 18:03
In the wake of the devastating Eaton wildfire, small business owners in Altadena are grappling with an uncertain future. The flames that ravaged the area have left many local enterprises in a precarious position, with owners now questioning how to move forward. One business owner expressed the dilemma faced by many, stating, “My staff is calling and asking, ‘What can I do to help?’ I just don’t have those answers right now.”
The emotional toll of the disaster is compounded by the financial strain that follows such events. Many businesses are struggling to assess the damage and determine the necessary steps for recovery. Local entrepreneurs are banding together, sharing resources and support, but the path ahead remains unclear.
As the community rallies to recover, the resilience of Altadena’s small business owners will be put to the test. The hope is that with time, support, and determination, they can rebuild and thrive once again.
